In a world full of talk, Upcountry Coffee walks the walk

Located near the front of the store, near the coffee section, we carry their whole product line of light, medium, and dark coffee.

At Mana, we’re always looking for the environmentally friendly answers, the highest quality products, and the brands that know how to keep evolving and aligned with our values.

Upcountry Coffee, a local Maui coffee roaster, has just done a major overhaul on their mission, brand, and products, and we’re on board! Located near the front of the store, near the coffee section, we carry their whole product line of light, medium, and dark coffee (First Light, Voyager, and Freedive). Here’s a bit more about why we’re excited about them… 

To put it simply, their mission is “make great coffee, protect our islands”. -UPCO

More specifically this means that their entire mission is shaped around doing it the right way while not compromising the quality of their products… They give 1% to the local environment, use home compostable bags, and have upgraded to an eco friendly roaster.

”As residents of Maui, we care deeply about protecting this place we call home. We're committed to sustainable and ethical practices and donate 1% of all revenue towards protecting our local environment… We can’t look ourselves in the mirror running a company based solely on profit. We need to do the Earth a solid too. It’s in our blood. At the heart of every business decision we’re asking the question: what is best for the environment?” -UPCO

They also offer the best products they can while not breaking the bank- something Mana highly prioritizes as well.

“We work our hardest to source some of the world’s best coffee, and bring it to you at a price we hope most folks can afford. We are constantly asking how we can uphold our values while not draining your bank account.” -UPCO Not only do they source very high quality beans, their award winning roaster has honed in on three great roasts which make up their product line. This trifecta is topped off with the most high tech, eco friendly roaster to ensure consistency. When they say “specialty coffee” they mean it, and we are reminded why small batch can make all the difference with a product.


So, as we said, local brands who align with our values are truly our jam. Care for the environment, your customers, and the integrity of your product- it’s easier said than done- but these guys seem to have nailed this combo and we’re proud to carry their line.